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With over 20 years of experience, in both sales and marketing, I am well-versed in the many areas that determine success, including:

Digital Marketing: 

  • Develop marketing plans and strategies.

  • Content marketing strategy and implementation.

  • Email marketing/blog/website copywriting.

  • Social media pay-per-click (PPC) advertising management

  • Elevate customer experience to ensure seamless interactions across all touch-points, ultimately driving engagement, retention, and positive brand perception.

  • Create and manage customer relationship management (CRM) platform.

  • Monitor and analyze Key Performance Indicators (KPIs) to assess the effectiveness of marketing strategies, ensuring continuous optimization and alignment with business goals.

  • Responsible for delivering impactful website updates that enhance user experience and drive engagement.

Sales and Promotions:

  • Develop targeted sales promotions by analyzing market trends, consumer behavior, and competitive landscape to identify strategic opportunities.

  • Craft compelling promotional campaigns that align with brand messaging, ensuring consistency across all marketing channels.

  • Developing sales collateral and materials.

Market Research:

  • Competitor research and analysis.

  • Identifying target audiences and customer segmentation.

Analytics and Measurement:

  • Setting up analytics tools for tracking performance i.e., Google Analytics

  • Analyzing marketing metrics and KPIs from marketing platforms i.e., Mailchimp, Constant Contact, Hubspot, etc.

Jackie embodies a great combination of solid communication, organizational, computer, creative, and sales skills. When you also consider her excellent team-oriented approach Jackie offers the complete package to any organization looking to deepen relationships with existing customers and grow business with new customers.


-Jeffrey Owens, VP of Sales Z-Card North America

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