
Services
Operations Strategy & Systems:​
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Align marketing, sales, and business operations to streamline workflows, improve efficiency, and support growth.
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Source and implement operational systems including POS, reservation platform, delivery apps, and any 3rd party integration to support the business.
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Ensure technical infrastructure and business processes are optimized so your team can focus on delivering exceptional customer experiences.
Digital Marketing:
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Develop comprehensive marketing plans and strategies tailored to business goals.
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Create content for social media, email campaigns, blogs, website and all digital platforms.
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Create and manage pay-per-click (PPC) advertising campaigns to maximize reach and ROI.
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Responsible for digital reputation management and reporting reoccurring complaints to executive team.
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Implement and manage Customer Relationship Management (CRM) systems.
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Track and analyze Key Performance Indicators (KPIs) to measure effectiveness and optimize campaigns.
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Execute website updates that improve usability, visibility, and conversions.
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Sales and Promotions:
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Develop sales promotions based on market trends, customer behavior, and competitive insights.
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Craft promotional campaigns aligned with brand messaging, ensuring consistency across all channels.
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Design and produce all sales and marketing collateral.​
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Analytics and Measurement:
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Set up and configure analytics tools to accurately track marketing performance and customer behavior.
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Monitor key performance indicators (KPIs) to measure conversion, engagement, and revenue impact.
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Translate data into actionable insights to continuously optimize marketing strategies and improve profitability.
Jackie embodies a great combination of solid communication, organizational, computer, creative, and sales skills. When you also consider her excellent team-oriented approach Jackie offers the complete package to any organization looking to deepen relationships with existing customers and grow business with new customers.
-Jeffrey Owens, VP of Sales Z-Card North America