Services
With over 20 years of experience, in both sales and marketing, I am well-versed in the many areas that determine success, including:
Digital Marketing:
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Develop marketing plans and strategies.
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Content marketing strategy and implementation.
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Email marketing/blog/website copywriting.
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Social media pay-per-click (PPC) advertising management
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Elevate customer experience to ensure seamless interactions across all touch-points, ultimately driving engagement, retention, and positive brand perception.
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Create and manage customer relationship management (CRM) platform.
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Monitor and analyze Key Performance Indicators (KPIs) to assess the effectiveness of marketing strategies, ensuring continuous optimization and alignment with business goals.
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Responsible for delivering impactful website updates that enhance user experience and drive engagement.
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Sales and Promotions:
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Develop targeted sales promotions by analyzing market trends, consumer behavior, and competitive landscape to identify strategic opportunities.
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Craft compelling promotional campaigns that align with brand messaging, ensuring consistency across all marketing channels.
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Developing sales collateral and materials.
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Market Research:
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Competitor research and analysis.
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Identifying target audiences and customer segmentation.
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Analytics and Measurement:
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Setting up analytics tools for tracking performance i.e., Google Analytics
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Analyzing marketing metrics and KPIs from marketing platforms i.e., Mailchimp, Constant Contact, Hubspot, etc.
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Jackie embodies a great combination of solid communication, organizational, computer, creative, and sales skills. When you also consider her excellent team-oriented approach Jackie offers the complete package to any organization looking to deepen relationships with existing customers and grow business with new customers.
-Jeffrey Owens, VP of Sales Z-Card North America