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Services

Operations Strategy & Systems:​

  • Align marketing, sales, and business operations to streamline workflows, improve efficiency, and support growth.

  • Source and implement operational systems including POS, reservation platform, delivery apps, and any 3rd party integration to support the business. 

  • Ensure technical infrastructure and business processes are optimized so your team can focus on delivering exceptional customer experiences.

 

Digital Marketing: 

  • Develop comprehensive marketing plans and strategies tailored to business goals.

  • Create content for social media, email campaigns, blogs, website and all digital platforms.

  • Create and manage pay-per-click (PPC) advertising campaigns to maximize reach and ROI.

  • Responsible for digital reputation management and reporting reoccurring complaints to executive team.

  • Implement and manage Customer Relationship Management (CRM) systems.

  • Track and analyze Key Performance Indicators (KPIs) to measure effectiveness and optimize campaigns.

  • Execute website updates that improve usability, visibility, and conversions.

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Sales and Promotions:

  • Develop sales promotions based on market trends, customer behavior, and competitive insights.

  • Craft promotional campaigns aligned with brand messaging, ensuring consistency across all channels.

  • Design and produce all sales and marketing collateral.​

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Analytics and Measurement:

  • Set up and configure analytics tools to accurately track marketing performance and customer behavior.

  • Monitor key performance indicators (KPIs) to measure conversion, engagement, and revenue impact.

  • Translate data into actionable insights to continuously optimize marketing strategies and improve profitability.

Jackie embodies a great combination of solid communication, organizational, computer, creative, and sales skills. When you also consider her excellent team-oriented approach Jackie offers the complete package to any organization looking to deepen relationships with existing customers and grow business with new customers.

 

-Jeffrey Owens, VP of Sales Z-Card North America

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